1.Being Complex And Enigmatic
High levels of complexity actually create more distance between the brand and the audience.
This is based on the thinking that there are no simpler ways to talk about such specific topics. Those who work in more technical sectors (financial fields, pharmaceuticals etc.) are more prone to such.
If you want your story to be genuine and immediate, opt for simplicity and always remember that every communication process has interferences between the sender and receiver of the message – just like the telephone game. So avoid further complicating your message
2.Portraying Yourself As The Hero Or Legend
business storytelling lets you create bonds and relationships. It also creates an emotional affinity between the consumer and the brand. Presenting yourself as the best player on the market serves no purpose. It only makes you appear arrogant and unreliable. Yet, there are still too many companies that self-style themselves as the king of the world for no apparent reason.
Consumers are increasingly discerning and aware of marketing tools. They are well-aware when the message is full of exaggeration and boasting. Putting yourself in their shoes is the first step toward creating an engaging and effective narrative.
3.Playing It Safe When Taking Risks
To emotionally connect with your audience, you need to tell the story of your company Jordon Bower in an open and frank way, without neglecting the details. Make sure not to dwell too much on aspects unnecessary for the reader. This is what it means to take risks: to build a story that leaves out some aspects of your work that you feel are fundamental but can be sacrificed for the sake of engaging those watching and listening to you.
In every story, including that of a brand, there are protagonists, supporting characters and extras: each one does their part.
4.Closing With A Happy Ending Rather Than The Customers’
If savings, convenience, product warranty are the happy ending to your story, you’re ruining all your hard work. The economic benefit for your customer, such as a discount or savings reduces and demeans the full depth of your narrative storytelling Needs are almost never purely material, but based on much deeper desires that deserve equally profound answers.
Your product or service must help customers achieve their needs. Once again, there can be no superheroes or pipe dream promises, only open endings, where the customers themselves might be called into question: ask them to tell you how they have benefited from your product or service. There is no better engagement than creating conversation.
5.Hiding Behind Your Brand
Using the brand to conceal the world that has contributed and is still contributing to its development will lead to your brand having a one-dimensional image. Whereas, involving (directly or indirectly) the people who make your brand a success is a key tool to give your narrative depth and draw in your audience.
This is the only way to share the experience that makes your business great.